Friday, July 23, 2010

Simple Tips for Successful Online Marketing

So you finally started that online business you’ve been dreaming of and the new Website you’ve put so much work into has been live for quite some time now. You know it’s a great site because you had several smart, objective people analyze it and tell you so. You dotted all your I’s and crossed all your T’s. You’ve worked diligently to make sure that your Website’s overall theme and content communicates the right message and establishes rapport with your potential customers.

However, you continue to check your Website statistics daily, but keep wondering where your visitors are? The problem is not your Website; it’s your lack of marketing.

At this point you are probably feeling pretty frustrated and realize that you need to do a little soul searching as well as some cost-effective marketing. But in which direction do you turn? There is so much information available and everyone claims they have the perfect solution to your online marketing dilemma. What’s a new online business owner to do?

Hold onto your hat! Before you start spending boo coo bucks on high priced advertising or SEO (search engine optimization) gimmicks, there are a few things you can do to boost your Website traffic and increase online sales that require very little or no money at all and are extremely effective:

Article Marketing: Maybe you’ve heard about article marketing or perhaps you haven’t. If the later applies, the concept is simple. Write some quality articles in your field of expertise and submit them to article directories. What do you know that they don’t? What information would your potential customers really appreciate and find extremely helpful or useful? Writing articles should be a snap since you already have a good knowledge base about the products or services you currently sell.

Some Advantages of Article Marketing Include:

1. Free and endless incoming links

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